

Don Jr. is many things—a hunter, a lover of big fish, a failson, and now… a New York Times best-selling author. Triggered, his useless paean to uselessness, has wiggled its way to the top of the much-vaunted Times bestseller list, but there’s a big ole caveat—according to the Times, a lot of the book’s sales were from bulk orders, which indicates that “the author or someone associated with the author bought a substantial number of copies.”
Color me extremely shocked that a man from an extremely scam-happy, corrupt family is in all likelihood gaming an easily gamed system! As Electric Literature wrote in 2018, the Times is well aware that authors often find ways to juice their sales, and in particular, authors of books with a more conservative bent. And a book that’s made it to the Times list largely through bulk sales is marked with a dagger, what one book industry source told Page Six is called the “the deadly dagger” and a “rare penalty that is only called for flagrant fouls.”