Taylor Swift’s teaser singles “ME!” and “You Need to Calm Down” sucked much of the wind out of her pre-release plan, on account of them both being bad. They were so bad that expectations for the full album, Lover, were naturally tempered. After its August 23 release, Jezebel’s most disgruntled music lovers—Hazel Cills, Rich Juzwiak, Clover Hope, Megan Reynolds, Maria Sherman, and Julianne Escobedo Shepherd—listened and sat around a virtual roundtable to discuss.
Hazel Cills: The first thing I’ll say is that it’s better than Reputation, which was such a confusingly produced, caustic statement of an album. I had extremely low expectations for Lover given the singles, which were mindbogglingly bad even for Swift (just bad music in general) and so it’s hard to know whether my reaction to it is the way it is because I really thought we were getting a record full of “ME!” I am a fan of a lot of Swift’s music (despite the fact that our commenters think I hate her when I write even an ounce of completely warranted criticism about her girl boss career and the worst of her songwriting), and the best of it comes when she’s writing about her own life, not blowing up feelings into lobotomized pop tropes; the “All Too Well”s of her career stand up, the “Bad Blood”s do not.
All of this is to say that the lived-in moments here are the best ones: “Cornelia Street,” “Miss Americana & The Heartbreak Prince” (god help us with that title), “Death By A Thousand Cuts,” “Soon You’ll Get Better.” That’s a decent EP right there!
Where this album loses me is in its monotony. It’s boring, maybe, to say that this album is too long, but it is and when she’s writing these Big Pop Songs, with all-too-familiar 1989 production, I can barely differentiate between them. “I Think He Knows,” “London Boy,” and “Cruel Summer” sound way too similar, and all of them exist in the shadow of Reputation’s “Getaway Car,” which is kind of a hyped-up copy of 1989’s “Style.” A lot of this record feels like a consolation for what she gave us on Reputation, but in hedging closer to 1989 I feel like I’ve just heard a lot of these songs before. The Swift fan has logged on.
As a lyricist, she seems to understand that specificity is good, but rarely does she deliver, so you’re left with consciously rendered blandness…
Rich Juzwiak: There are definitely songs I like here, which is more than I can say about most Taylor Swift albums. She can certainly turn out a satisfying chord change, and even though the production does the white-people pop thing of turning the bass down in beat-oriented music, there’s some real ingenuity here (I love how muted “I Think He Knows” is—the chorus’s bass line is murky sub-bass!). But this is me being “constructive” and saying the positive before the negative. So with my throat fully cleared, here is what irks me the most about this album: So many of its songs don’t feel at all like proper pop songs to me, but Broadway numbers that serve to further Swift’s narrative.
The production thrusts her vocal to the front, she theatrically interprets her own lyrics like they’re out of a cherished, oft-revived book (“It isn’t love, it isn’t hate, it’s just indifference!”), she augments her choruses with shouty punctuations. Sometimes I feel like I’m listening to Kidz Bop? The story of Taylor Swift’s life and her petty tribulations is not a musical I signed up for or want to sit through. She does nothing to convince me that her story is actually worth following. As a lyricist, she seems to understand that specificity is good, but rarely does she deliver, so you’re left with consciously rendered blandness: creaks in the floor, bare feet in the kitchen fever dreams, the rolling of fake dice, dreary Mondays.
Maria Sherman: I found myself listening to some other new releases, and who could blame me? Even as a Swift fan, I felt like nothing good would come from it. I approached this record fully ready to be disappointed—regardless of Taylor’s tried-and-true history of dropping a bunch of mediocre singles before an album that is far superior to them—but I don’t think I expected to like it as much as I did. “Cruel Summer” arrived too late in this year, and recalls 1989 (a good album) more so than Reputation (not so much).I even like Swift at her most passive-aggressive (“I Forgot That You Existed”) and vulnerable (“Soon You’ll Get Better” featuring the Dixie Chicks). In many ways, this feels like a definitive Swift album—not because it is the most recent or perhaps the least vindictive in her repertoire, but because Taylor has been writing love songs forever and ever and it feels like now she’s doing so… about herself? It feels distinctly more… internal.
Clover Hope: “ME!” and “You Need to Calm Down” were clearly the worst choices for singles. The album’s opening track, “I Forgot That You Existed,” is the best of what she does in that lane of vain, half-charming, annoying breakup songs about an interchangeable lover or “hater,” with taunting hooks, under the “We Are Never Ever Getting Back Together” banner. They’re the songs that remind me of the elevator moment on Mad Men where the Charles in Charge-looking dude tells Don Draper, “I feel bad for you,” and Draper responds, “I don’t think about you at all.”!! (Except, Taylor Swift is thinking about… her former partners… because she’s writing about them…) But a similar sentiment: a fuck-off.
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