The Skinny Jeans Trend Just Won't Die
LatestThe fashion industry is panicking. They very much depend on being able to sell women entirely new wardrobes like clockwork and at the moment, they’re having trouble prying those damn skinny jeans from our hands.
No need to feel too bad for merchants, however, they are having some luck the Business of Fashion points out in a story originally run by Bloomberg. In the past 12 months ending in June, sales of women’s pants have grown thanks to all that new looser, normcore-inspired denim on the market. But even as women may be embracing this loser fit, they are still loving their skinny jeans.
Three years ago, clothing merchants tried to snuff out the trend with an innovation called flares. Women kept right on buying their skinnies. Now, chains from mass market Gap Inc. to luxury-leaning Bloomingdale’s are trying again with looser styles. Gap’s answer: dressy sweat pants.
By innovation, I assume they mean throwback.