The Way Abercrombie's Abs Were
LatestIt’s the end of an era: Abercrombie & Fitch, a brand once so tight with abs they were like peanut butter and jelly (which you can’t eat if you want Abercrombie abs), has put its clothes back on.
Bloomberg Businessweek reports that Abercrombie has spent months slowly scuttling its fleet of abs. By their count, there’s just one prominent instance of abs left in the whole company, and that’s the label of its cologne “Fierce.” (Spared thanks to the sexiness of the perfume industry.) Anybody else find herself suddenly consumed with nostalgia? And so, a tribute to the abs that were. Cue up Barbra and join me in a reminiscence.
Abercrombie is of course known for offering one-day celebrities’ abs early national exposure. For instance, Taylor Kitsch, Channing Tatum and Ashton Kutcher:
There were plenty more abs where these came from, in the notorious Abercrombie & Fitch catalog, which gave many suburban parents the absolute vapors for years. Not everybody went on to become a famous actor, but everybody gave it their all (their all being all their abs).
Their outdoor advertisements were very subtle.