Think Pink: The Sexist Toys Of Our Youth


Britain-based Pinkstinks advocates against putting girls “into a pretty little box” through aggressively pink and beauty-oriented toys. I’m all for it. But how do I explain my childhood obsession with an inexcusable little game called Perfect Wedding?

As profiled by Time, twin sisters Abi and Emma Moore have been crusading against the prevalence of pink and hyperfeminine toys, and created a website to put forward more gender-neutral alternatives. And with good reason:

Emma Moore says she’s growing more determined as she sees her 7-year-old beginning to worry about her looks and weight. “I’m definitely motivated by not wanting to catch her looking in the mirror and saying ‘I hate my body, I hate myself.'”

Of course, the Moores are by no means the first to notice that the notion that women are alternately decorative and motherly starts at the toy store. (Interestingly, they argue that it has gotten worse lately, perhaps as a result of increased anxiety over blurred gender roles.) Women influenced by second-wave feminism raised a generation of girls — many Jezebel staffers among them — who were steered away from such messages with the best of intentions. Naturally, in a universe where sexist toys stubbornly stuck around, this made them all the more alluring.

“Wanted it all – Barbie kitchen and dream house and every gown. Got none of it. Had to play with gender-neutral toys and wear overalls,” says Sadie. “When they finally caved and got me a wooden kitchen set, it really wasn’t the same thing!” And Jenna bemoans her one doll at age 9. “You can’t just play with one doll,” she says, so she would go over to a friend’s house to play with her Barbies. “When I got older, like 11-12 or so, my mother would give me old issues of Ms. to read on rainy days, probably in an attempt to undo the damage.”

Aside from a brief nail polish and makeup ban after she read Reviving Ophelia and an unmovable aversion to video games (until my brothers came along), my mom was more or less content to let my sister and me play however we wanted. And despite being a gawky bookworm with an early interest in feminism, what I wanted, often, was to be a real-life Barbie in the early 90s mold. My sister and I even had piles of notebooks in which we plotted out our consumerist, married-to-New Kids On The Block domestic bliss. And which I someday plan to exhume for public airing, embarrassment notwithstanding. (For the record, I was married to Donnie.)

I don’t remember how Perfect Wedding came into the picture, whether it was a gift or my own autonomous buy-in into the wedding industrial complex. From a feminist perspective, it’s hard to imagine a more offensive concoction. In my recollection, you competed to purchase everything — the ring, the dress, the honeymoon — but the groom. In fact, the Internet serves better than my memory: You also purchase the groom.

I am by no means alone in having had these childhood proclivities. By now, playing with Barbie is the universal symbol of conflicted anti-sexist impulses. And Barbie herself is the tip of the iceberg. “Not just Barbie, but I had a Barbie LAUNDROMAT,” says Jessica. “I wanted her doing housework, like a woman should!” Hortense loved her easy-bake oven. “Even though it made brownies that tasted like dirt.”

Yet here we are, studiously deployed in the combat of such messages to girls and women. We somehow emerged intact — not immune to internalized sexism, of course, but able to think clearly and beyond it. Was my love of Perfect Wedding a form of Stockholm Syndrome, its effective antidote parents who expected me to be more than a future wife and an internship at Ms.? Or was it just a really, evilly fun game and not much more?

Not So Pretty in Pink: Are Girls’ Toys Too Girly? [Time]

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