Walmart Moms Are The Next Political Bellwether
LatestFirst it was the soccer moms in their minivans, then it was all those hockey moms (known for their ability to distinguish themselves from pitbulls by wearing lipstick), and, of course, we must not forget about NASCAR Dads. Now it seems the next big thing in political polling is Walmart moms. Ugh, seriously? Yes, if you believe a series of focus groups conducted this week. Here’s the main thing to know about these ladies: they shop at Walmart! And they have kids at home. Apparently they make up about 15% of the electorate, and, according to pollsters who conducted the focus groups, “As a whole they are about two-thirds white, mostly under the age of 44 and fairly evenly split between Republicans and Democrats. About half make less than $50,000 a year.”