American Apparel is the center of controversy once again, but this time, ex-CEO Dov Charney has nothing to do with it. Nope, as a matter of fact, the shitshow went down on the company’s Tumblr account, where an employee posted a picture of a firework explosion cloud thing with the tags: #smoke, #clouds. Here’s a screenshot:
Uhhh, yeah, that’s very clearly not just “trippy-ass clouds or some shit.” That’s the photo of the Space Shuttle Challenger disaster in 1986, in which all seven crew members died, a huge tragedy. On a patriotically red background (the whole page featured red, white, and blue themes for July 4). American Apparel has obviously since taken the photo down and apologized.
Apparently the culprit was not simply an idiot, but an international millennial employee who was not aware of the disaster to begin with.
Yes, it’s truly an honest mistake. But it’s still pretty bad.
Image via Getty. Screenshot via Tumblr.