Last week, Americans were appalled to notice one of the new taglines on the Bud Light can, as part of the brand’s tiresome “up for whatever” campaign: “The perfect beer for removing ‘no’ from your vocabulary for the night.” It didn’t go over well.
The most recent edition of Last Week Tonight tackled the controversy (via the Raw Story). Come for the outrage, stay for the brutal descriptions of Bud Light. In this single four-minute segment, it’s described as a “liquid John Mayer song” that “tastes like a beer somebody already threw up” or perhaps “like the ghost of a dead lemon.” It’s also compared unfavorably to the heavier original formula: “If Budweiser is the king of beers, then Bud Light is the feudal peasant covered in donkey shit of beers.” And finally, this: “If a nickel could urinate, it would taste like Bud Light.” Truer words were never spoken.
Oliver also imagines the system for signing off on marketing at Anheuser-Busch, theorizing that it’s basically the events committee down at the most unlikeable frat from the most dreadful college campus in America. Sounds about right!
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