Here’s How the Jem and the Holograms Creator Was Cut Out of the Movie
EntertainmentJem and the Holograms creator Christy Marx wrote her own movie script for the cartoon she created after Hasbro and Universal cut her out of the 2015 reboot. And while it’s rude she wasn’t contacted for the redux, maybe we Jem fans shouldn’t be so upset. It looks like Marx’s omission was just business. Rude business, but business nonetheless.
Back in the 1980s, Marx was a writer on the G.I. Joe cartoon, a product of Sunbow animation studios, before Hasbro made a line of rocker chic dolls and came to Sunbow for a storyline. The company liked Marx’s work and brought her onto the project, where she created a whole world around the dolls as Jem and the Holograms. From a 2011 interview with the Mary Sue:
I was able to create the full names, biographies and major elements of the show.
I came up with the Starlight Girls, Starlight Foundation, Starlight Music, Eric Raymond, all the other secondary characters, the Jerrica/Rio/Jem love triangle and so on. … I was quite happy with the way the series went in general. I’m proud of how it turned out. … As much as I loved Jem, it was someone else’s property, whereas I created and own The Sisterhood completely.
In a chat with Steed, Marx added that while she didn’t write Jem to represent a specific political position, the character did develop one naturally.
I’m not sure I’d make a sweeping statement about the development of the Jem movie as representing some movement for men to take over feminist properties. There are those who would likely shy away from calling Jem by that label. While I think it was a show that is worthy of feminist ideals, I didn’t set out to make anything deliberately feminist. I’ve always been drawn to strong, independent female characters. I’m a strong, independent woman in my own right. So it only makes sense that I’d write Jem that way.
This is why Jem fans are so pissed that Scooter Braun, along with other bros Jason Blum, Bennett Schneir, Brian Goldner, Stephen Davis of Hasbro Studios and director John Chu are producing the film—it’s like a congressional hearing on birth control over there. Even the script’s writer is a dude, Ryan Landels.