Men Are Really Excited Over Lululemon's "Anti-Ball Crushing" Pants 


Lululemon, hawker of overpriced yoga pants that pill because you’re fat, hasn’t been performing financially well as of late. Between a class action lawsuit and a strict return policy, Lululemon seems like a company that can’t dig its way out of its problems. Indeed, they suffered an eight percent profit drop in the months leading up to Christmas.

But the company seems to have finally found a solution for its financial woes: anti-ball crushing pants.

Via CBC:

Lululemon CEO Laurent Potdevin told investors during a call Thursday that this innovative garment was a driving force behind the 16 per cent same-store sales increase the company experienced last quarter.

Yes, it seems like dudes and their balls are going to save the beleaguered company.

Here’s the full-length view of non-crushed, pants-covered balls:

The $128 anti-ball crushing pants (ABC Pant for short) are much-loved by reviewers. “Things will never be the same,” wrote a bro from Houston, Texas. “These pants hug me in the right places.”

Like all Lululemon clothes, however, they are ridiculously overpriced and seem to run a bit small.

Photos via CBC/Lululemon

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