Premium Box O' Wine, For Those With Discriminating (Yet Cheap) Tastes
LatestAnother sign that the nation has fallen on hard times: The New York Times is singing the praises of boxed wine — but they’re not talking about your standard box of Peter Vella “Delicious Red” (though clearly, that wine is delectable by definition). Customers who are more particular about their cheap alcohol can now go with premium boxed wine, from brands like FishEye, Banrock Station and Black Box. Sales of these wines, which are about $20 for a three-liter box, rose 19 percent between 2009 and 2010. Either they really are better than the stuff you drank in college, or more Americans require alcohol with a spigot for easier access.
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