Sad SXSW Tinder Users Were Tricked Into Thinking This Woman Is Real
LatestThe hopes of hundreds (maybe billions) of Tinder users at Austin’s South by Southwest Festival were shattered when they were duped into thinking a “woman” on the app was “real.” In reality, “Ava” is a marketing scheme cooked up by the creators of the sci-fi movie Ex Machina. The fake profile included a photo of a 25-year-old woman, with a bio link that directed users to the film’s web site (this probably should’ve tipped people off).
Other companies have used Tinder as a promotional tool to jerk with people’s feelings, but these Ex Machina people took it a step further by having their bot send messages. Ad Week reports, of one user’s experience: