Last week, teens all over freaked out about the “Charlie Charlie” challenge that had something to do with pencils and summoning a demon to answer your questions. A Mexican demon. Named Charlie. Very #real and #believable. Turns out that all those idiot high-schoolers were totally played by a very real commercial for a movie.
According to Uproxx, the challenge was part of a viral marketing campaign for a movie called The Gallows (I’ve seen a preview for it at the theater and it looks terrifying). I wasn’t going to see this movie in the first place because I do not fuck with ghosts, but now I can pretend that I’m not going to see it because it gave stupid teenagers a reason to be stupid on the internet and also allowed people on my Facebook feed to talk about how demons would possess you because you were opening a door into their world by stacking pencils on top of each other and asking ghosts questions.