The NFL Doesn't Care About Women But Hopes Women Will Buy NFL Fashion
LatestAfter the NFL firmly informed their female fans they don’t care about us by suspending Ray Rice for just two games after he knocked out his fiancé and dragged her out of an elevator on camera, they want us to buy t-shirts. Via a partnership with Marie Claire. Et tu, Marie Claire?
Women make up 46 percent of NFL fans and 64 percent of ladies over 12 call themselves football fans, according to AdWeek, so you’d think we’d get a fall campaign of “We fucked up but we will be better, here is some real suspension and firings to go with that rhetoric sandwich.” But instead us lady fans (Go Raiders!) are getting a lad-NFL partnership to tell us where to buy Black Hole nail stickers called “The Ultimate Fangirl’s Guide to Football.” Jordin Sparks, Dania Ramirez, Jessica Szohr and Erin Heatherton are also modeling team gear.