The Weight
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                            Graphic: Elena Scotti (Photos: Getty Images)
More than 20 years later, I can still remember my grandmother handing me the silver diet book with the cartoon cover and the sense that I needed to do something. I was probably around 13; the specifics have mercifully faded with time, but the cover and the feeling are burned into my brain. And so it was with a special kind of remembered dread and baggage that I read a recent NPR headline: “How Parents Can Address Kids’ Pandemic Weight Gain.” Children have had their lives upended over the last year, isolated from their friends and shut out from so many spaces and activities; so many of them have lost grandparents, parents, and other people they cared about. Why is the weight the thing that matters? Of course, it’s always the weight that matters, looming large in American culture as an obsession, a scapegoat, a gravitational force that warps discussions about fitness, about food, about bodies. Not just in American culture, but for those of us who are in fact fat.
The accelerated vaccine rollout has prompted a flood of lifestyle content, but one storyline rises above the others: the weight and what to do about it. One New York Times headline delivered the bad news: “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints.” The piece covered a study published in March in JAMA Network Open; Good Morning America picked up the same study and advised its audience “How to work out safely at the gym amid coronavirus pandemic.” The longtime Personal Health columnist for the Times, Jane E. Brody, opted for a more actively shaming stance in her mid-March piece. She wrote:
The country was suddenly faced with a shortage of flour and yeast as millions of Americans “stuck” at home went on a baking frenzy. While I understood their need to relieve stress, feel productive and perhaps help others less able or so inclined, bread, muffins and cookies were not the most wholesome products that might have emerged from pandemic kitchens.
This was a motif throughout the pandemic, one taken up by Whole Foods founder John Mackey in an interview where he stressed a link between covid and obesity and proclaimed: “People have got to become wiser about their food choices.” Even when media wasn’t cutting it dangerously close to blaming people for dying of covid, the concern about “packing on” pounds has persisted throughout the pandemic. The Times also picked up on a study by weight-loss brand Nutrisystem in October (“Using the Pandemic as an Opportunity to Lose Weight and Get in Shape”) and one in the journal Obesity in December (“Yes, Many of Us Are Stress-Eating and Gaining Weight in the Pandemic”).
Not even a corporate initiative to encourage vaccination escaped the concern; when Krispy Kreme announced a free donut promotion for those who’d gotten the jab, a professor of public health took it upon herself to criticize the promotion; “As a public health expert, I can’t endorse a diet of daily donuts,” she wrote.
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