Uniqlo Yanks Ad in Korea After Botched Translation Seems to Mock WW2 Sex Slaves
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Here’s a lede I never expected to write: Japanese fast fashion brand Uniqlo had to pull an ad in South Korea over the weekend after it was accused of mocking women who were forced into sex slavery during World War 2.
Guardian reports that the ad, which starred 97-year-old Iris Apfel and 13-year-old designer Kheris Rogers, was apparently poorly translated: in it, Rogers asks Apfel what she wore when she was her age, and Apfel tells her, “I can’t remember that far back.” In the Korean translation, though, Apfel reportedly says, “Oh my God, how can I remember what happened more than 80 years ago?”