1986 Lady Mag Ads: Turquoise Eyeshadow & The St. Tropez Tan
LatestYesterday, we looked at editorial pages from the May 1986 issue of Elle magazine and compared them to the May 2010 issue. Today: Big hair, tan skin, turquoise eyeshadow and lots of lady-cigarettes: Let’s compare advertising pages, then and now.
This Ann Taylor ad is fairly typical for the 1986 issue of Elle: No bells and whistles, just a happy lady wearing clothes.
By comparison, this Dior ad from the 2010 issue seems over-the-top and needlessly dramatic.
Most of the skin-care ads in the 1986 issue had to do with tanning. A “pre-tan accelerator” helps you get darker faster when roasting in the sun!
In 2010, most of the skin-care products are about youth, rejuvenation and anti-aging. That’s what we get for frying ourselves in the ’80s: Wrinkles. As you see, the pale and luminous and decidedly NOT tan Eva Longoria has “ideal skin.”
1986: A very straightforward Louis Vuitton ad, emphasizing quality and craftsmanship.
2010: A Louis Vuitton ad selling fantasy, dreams, fairy tales.
This 1986 Swatch ad is highly personal to me because I had a shirt from the “Nefertiti Collection.” The print was a comic strip, and the comic featured a cartoon Cleopatra, time traveling with her Swatch. I thought it was the coolest thing in the entire world, and wore it with a side ponytail and multiple Swatches. Sigh. The pre-teen years!
That’s my shirt! On her head!