Canadian Ad Compares Social Smoking to Social Farting

This is a clever — if most likely completely ineffective — ad effort from Ontario Ministry of Health’s “Quit the Denial” campaign that aims to get folks to stop smoking. Obviously, the idea is that the woman is in total denial that her flatulence is a problem — after all, she only does it socially! The ad is funny and original — but, correct me if I’m wrong — doesn’t it kinda makes social farting look kinda… cool?

I want to sit down to a large bean burrito with this sassy lady, and then hit the clubs. If this rad chick says social farting is cool, then social farting is cool — who am I to judge?!

[Via AdWeek]