Goodbye, Barbie: Lego Dethrones Mattel As the World's Top Toymaker
Please keep Barbie, Ken and Skipper in your prayers because it isn’t going so well for the famous family: Lego has just surged past Mattel as the world’s largest producer of small tchotchkes that are easily lost and hurt like the very devil when you step on them in the middle of the night.
The Wall Street Journal reports that the company recently announced revenues jumped 11 percent in the first half of 2014. Meanwhile, according to Bloomberg, Mattel’s sales slumped 7 percent, dragged down by Barbie sales. That was enough to push Lego into the top spot.