Greta Gerwig’s ‘Barbie’ Breaks Butts-in-Seats Record for Woman Director
The movie opened to $162 million at the North American box office over the weekend. Girl power, or something!
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In spite—or perhaps in part because—of rage watchers like Matt Gaetz and the Wall Street Journal’s film critic, quasi-feminist doll movie Barbie broke box office records this weekend. (Please acknowledge that I have resisted a glass ceiling pun here; you’re welcome).
Greta Gerwig’s feature film based on the Mattel toy opened to $162 million at the North American box office over the weekend, according to The Hollywood Reporter, breaking the opening weekend record for a woman director. Barbies across America really did take up the invitation to go party: If you left your house at all this weekend, you were surely met with a parade of pink crusaders, and exit surveys indicate that women and girls made up almost 70 percent of Barbie’s audiences nationwide.