The cooler seasons are finally upon us, and, as such, physical affection is—for those of us who enjoy it—no longer a sweaty, odorous affair. But wait, what’s that you say? You don’t have someone to hug? Never fear: Lululemon’s new Hugged Sensation line will heal that gaping emotional maw with the powers of elite activewear.
As The Cut reports, Lululemon has launched a “Sensation Innovation” collection “which aims to offer a variety of fits depending on customers’ preferences.” “Hugged” is just one of the five potential fits; you can also select from “Tight” and “Held-In,” as well as the more appealingly-named “Relaxed” and “Naked.”
Lululemon’s website advertises Hugged Sensation activewear as “[engineered]…to feel like a warm embrace from a close friend.” Observe the accompanying image – the model’s leotard has clearly soothed her with the balm of emotional sustenance: