NYC Launches Campaign to Boost Girls' Self-Esteem
LatestNew York City mayor Mike Bloomberg is taking a stab at dismantling unattainable beauty standards through an uplifting campaign aimed at improving girls’ self-esteem that’s way less of a bummer than the city’s anti-teen pregnancy PSAs.
As part of the NYC Girls Project, bus and subway ads will feature girls of different races and sizes with the tagline “I’m Beautiful the Way I Am.” The $330,000 campaign will also offer physical fitnesses classes for girls through the parks department, an after-school program addressing self-esteem issues for girls, a Twitter campaign (#ImAGirl), a 30-second video shown in taxis, and a website with resources for parents and girls.