This Is the Perfect Response to Abercrombie & Fitch's Dumbass CEO


Oh holy shit, this is so brilliant.

Jes from Thee Militant Baker wrote a perfect response to Abercrombie & Fitch’s idiot CEO Mike Jeffries about his hatred of fat people. Her letter is lovely, smart, and destroys everything Jeffries has ever said about fat people not being cool.

To wit:

Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: “unpopular kids” with “cool kids”. It’s socially acceptable for same to be paired with same, but never are contrasting bodies positively mixed in the world of advertisement. The juxtaposition of uncommonly paired bodies is visually jarring, and, even though I wish it didn’t, it causes viewers to feel uncomfortable. This is largely attributed to companies like yours that perpetuate the thought that fat women are not beautiful. This is inaccurate, but if someone were to look through your infamous catalog, they wouldn’t believe me.

Truth. Further, I don’t know how many fat women I know who have straight-sized, attractive boyfriends — myself included — but you’d never guess that such a pairing might exist in the real world because of such advertising. And not only the ads, but the movies, TV shows, and more that say that fat women get nobody, because fat men are too busy with skinny women, too. That’s not saying that I don’t know fat women with fat men — or skinny women with fat men — I do! I just wish all of us were represented in media in positive ways.

It’s one of the things that makes these photos so special. Oh, and the fact that they’re so luscious and unapologetic — I can’t stop looking at them.

I also love how Jes writes about attractive and fat not being exclusive terms — you can be both. So often you hear “thin and attractive” and “fat and ugly” as paired terms — someone is made good looking by their thin frame, or hideous because they’re rocking the sexy chub. To that, I think there’s no better response than this picture:

Fuck you, Mike Jeffries, and fuck yeah, sexy women of all sizes.

[Militant Baker via Liora K Photography’s Facebook (who took the wonderful photos)]

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