Let me see ya one, two step! Kendall Jenner’s dance moves are totally mesmerizing in a new video promo for Balmain’s H&M collaboration. In a good way? Perhaps, or maybe not.
Kendall is, as we know, the face of Balmain’s anticipated H&M collection, which Balmain’s creative director/virtuoso Oliver Rousteing says is “inspired by pop culture and the glamour that Balmain is known for.” He says, “When I see this collection, I think you can party, you can go to a gala, you’re going out and taking a sci-fi metro. It’s like a dream. Everything comes from a dream and a ride.” In turn, the ad has an intentional sci-fi aesthetic, the muse for which is Michael Jackson’s “Bad” video (the runway show debuts tomorrow, and the collection in November). According to Rousteing, the visual concept is meant “to bring forward this idea of techno couture.”