What the Recession Has Wrought: A Tampon-Less Middle Class
LatestThe rapidly unravelling American middle class has been super hard on big corporations. Who is going to buy their middle-of-the-road household products now that Americans are either mega wealthy or living in penury [in a van] [down by the river]? Nobody, that’s who, which means that corporations need to come up with a new strategy, a strategy that goes something like this: “Fuck the middle class. From now on, we make tampons out of silk and polar bear fur”
A recent report from NBC News chronicles the new trend in American consumerism to spurn the middle class consumer. Why, you ask, as you take advantage of the free wi-fi in the under-the-interstate tent village you live in now that the financial sector has conquered America? According to a U.S. Census Bureau report, the median household income fell to $51,017 in 2012, eight percent lower than it was in 2007. The average American household, in other words, is of less immediate interest to huge companies like Proctor & Gamble because the average American household has less purchasing power. Why bother making products for people in the middle class?