A Glossary of Ivankisms
Politics

Ivanka Trump has a way with words. This has been apparent for a long time, from writing that spending time with her nephew was “the best part of an otherwise incredible day” to her odd embrace of “architect” as a verb. But it’s become especially clear lately, as she continues to roll out the White House’s Women’s Global Development Prosperity Initiative, or W-GDP (or what I would call her desperate attempt at a public relations campaign to shore up her rapidly declining brand).
Unlike her father, though, who reduces the English language into a stream of consciousness, grammatically incoherent fever dream, Ivanka often has a tendency, as Katy Waldman put it in 2017, to “speak in the melodious, lavish tones of ad copy.” What this amounts to in practice is sounding a lot like a bot that’s been programmed to speak solely in corporate aphorisms. Ivanka just loves to use—excuse me—utilize, multi-syllabic corporate-speak when plain language would do just fine.
The following is a brief, but by no means comprehensive, guide to Ivanka’s preferred Ivanka-isms.
Architect
Architect, as you may know it, is a noun: a person who designs buildings. But not for Ivanka! In her book Women Who Work, she uses some form of the word as a verb at least seven times, usually as part of the phrase “architecting a life you love.”
Here’s just a taste:
- “All women benefit immeasurably by architecting their lives in a way that honors and supports their relationships and pursuits outside of work.”
- “Your mission statement is your manual for architecting a life you love; it is your true north that will keep you on task through time.”
- “By this point, you’ve no doubt devoted lots of thought to what you care most about, what your passions are, and how you must prioritize them to architect a life you will love.”
It’s okay to say “build,” Ivanka!
Effectuate
Here’s what Ivanka said in September to a group of women participating in a W-GDP global exchange program: “We are going to be relentless in leaning on you to effectuate the kind of change we know you have the potential to.” What a sentence, damn.