Expert Confirms That Shoppers Hate Holiday Bullshit
LatestNancy Puccinelli of Oxford University’s Saïd Business School confirms what anybody who has been to a mall in the past ten years can tell you: excessive decorations, intrusive music, and “enforced holiday cheer” are obnoxious and grating. She says, “We know from studies of consumer behavior that moderation in festive decor leads consumers to spend more and to like the retailer more.” Also,