Is James Franco's New Gucci Ad Performance Art? By Dodai Stewart | February 26, 2010 | 9:20pm Latest Copy to clipboard × Copy Link Facebook Reddit Bluesky 0 Nope! But let’s pretend: Imagine water symbolizes rebirth. And his wet T-shirt means he’s going to have to come inside and get undressed. And someone is going to have to towel him off… Um, what was I saying? [People, Earlier] Join the discussion... Keep scrolling for more great stories.