NYFW: Givenchy's First New York Runway Show Was a Tribute to 9/11
Entertainment
Givenchy’s first-ever show during New York Fashion Week was meant to mark its new Manhattan flagship store, and in the spirit of giving they raffled off tickets on their website to commoners with trigger internet-fingers. But the scene was anything but normal: with an hourlong performance art intro directed by Marina Abramovic, and including a couple locked in a tense embrace with One World Trade Center looming in the background as a Buddhist monk sang a mantra, it was a tribute to 9/11, a day when, 14 years ago, many editors were sitting in Bryant Park for fashion week, waiting for an Oscar de la Renta show to begin.
It was a glittering, beautiful scene—lower Manhattan is, on normal days—and the soundtrack, provided live and running the gamut between what seemed to be religious songs in languages like Hebrew, Arabic, Hindi, and Latin (“Ave Maria” closed it out), was appropriately somber, with a winding runway crafted from recycled materials, though if this was a message of unity it was a slight bit too reducto and self-conscious. (To its credit, though, it avoided being sanctimonious, something we can’t say for a large majority of the internet and, really, the country. And hey, at least they “ameliorated some of the ickiness”!) The theme was, generally, America. Marina Abramovic will never forget.