Question: Why Is Goop Selling These $1,695 'Hip-Hop-Themed' Clutches?


Hey! How ya doin’? Good? Great, me too! Well, aside from this one little issue. See, Goop is the exclusive seller of four $1,695 “hip-hop-inspired” Edie Parker clutches and I was thinking maybe you could help me figure out why.

Two of the clutches feature the words “Hov” and “Shady” in glittered gold and silver. While ugly, they don’t necessarily confuse or concern me. Gwyneth and Jay-Z are friends, and shade is a major topic of conversation in 2015 popular culture. (Or maybe she’s referencing Eminem? are they friends?) My questions are regarding the “Biggie” and “Pac” clutches pictured above.

  1. Do you think it’s weird that Goop, the aspirational lifestyle brand founded by Gwyneth Paltrow and operated inside a barn on her property, is selling clutches that use the names of two dead, formerly rival rappers?
  2. Do you also think it’s weird that those two, unlike the “Hov” and “Shady” clutches, use red and blue in their designs?
  3. And do you think the color choice is an ignorant reference to the Bloods and Crips that misconstrues, misrepresents and oversimplifies the East Coast/West Coast rivalry between Biggie Smalls and Tupac Shakur, or do you think it was a purely aesthetic (and ugly) creative decision?

Just wondering.

Contact the author at [email protected].

Images via Goop.

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