Spanx Jeans Will Not Save Your Ass From Itself
LatestWe all know that women loving shopping for jeans—it’s right up there with bikini waxes and accidentally eating the other half of the pad thai you were supposed to save for tomorrow’s lunch. There is, however, that one elusive yet glorious moment when you finally find the perfect pair of denim. And now Spanx, the world’s most famous girdle company, would like to help you achieve that bliss.
You heard me right, ladies. Spanx jeans are now a buyable, wearable thing.
Debuting on the company’s Web site last week and available in department stores Aug. 25, the jeans come in two styles, multiple cuts and three washes and are priced at $148. They promise “thigh-trimming construction” and stretch technology meant to smooth the tummy.
A hilariously faux-befuddled Robin Givhan documents her journey to understand what the hell Spanx jeans actually are. A casual browse through any department store reveals that there are already plenty of body-shaping denim options on the market and Spanx currently sells leggings and jeggings. So what makes these different? As it seems, nothing.