In July 2017, Sarah Huckabee Sanders replaced the perennially flustered Sean Spicer to become the second White House press secretary under Donald Trump. The appointment made her the third woman to occupy that position, some 10 years after Dana Perino served under George W. Bush. Though expected, her promotion was strategic, too. Spicer’s time at the podium was fraught with disaster and his incompetence paved the way for Sanders to step into a role she is uniquely suited to play.
As a no-nonsense Southern woman with Trump Country credentials, Sanders offers a blunt presence at the increasingly scarce spectacle of the White House press briefing. She moves through them at a rapid clip, parroting half-truths and outright lies; her loyalty unwavering. A devout evangelical Christian, a white woman, and a dedicated mother of three, she is the personification of the values espoused by the Trump White House. As the public face of the administration, she wields its most powerful weapon: white motherhood.
White motherhood, combined with the traditional family structure, is central to the administration’s self-image, but First Lady Melania Trump, the president’s third wife, a Slovenian former model 24 years his junior, is not the right look for its racially-charged Americana vision. (And after all, as the first lady so clearly announced, she doesn’t really care.)
Motherhood from the Trump perspective is necessarily nostalgic and white: wholesome, apple-cheeked, and made in the U.S.A. In a pinch, Melania works, standing grimly beside her husband for photo ops or greeting international leaders at state dinners. But their performance of marriage is strained and thin—it is not the robust institution Trump needs to support his message. It’s better embodied by Sanders, a girl from Hope.
As the public face of the administration’s moral compass, Sanders sets herself up to be viewed through a very specific lens. At her first official press briefing in July of last year, Sanders read aloud from a letter written by a 9-year-old boy nicknamed Pickle. The missive was adulatory in the way small children can be, brimming with praise for Trump, whom Pickle referred to as his “favorit [sic] President.” “I like you so much I had a birthday about you,” the letter continued. “My cake was the shap [sic] of your hat.”
White motherhood, combined with the traditional family structure, is central to the administration’s self-image
What was meant to be the start of a treacly tradition of letters to the president, perhaps as an attempt to position Trump as a father figure, was met with disbelief. It’s easy to write this off as one of the many befuddling, ill-conceived notions of this administration, but childhood and its cultivation are not neutral; rather they are deeply politicized. At that moment, Sanders acted maternally. (What a surprise it was that Pickle or children like him did not make an appearance when the administration announced its policy to separate families at the border.)
Sanders’s maternal image was once again on display just a few months later, when she appeared on The View with her father, former Arkansas governor Mike Huckabee. During a tense 20 minutes, she addressed questions about Trump’s lies, his attacks on the media, and whether or not Joe Arpaio, a convicted felon and former long-running sheriff of Maricopa County, is a racist. During the conversation, an offhand remark by Sanders clarified the true purpose of her role. When discussing how she handles the president’s Twitter habit, she told Whoopi Goldberg that being a parent of three children has prepared her for her current position more than anything else in her career.
“As a parent, you’re up, you know, 24/7 a day, so it’s an easy transition,” she said, comparing the president’s propensity for tweeting to the behavior of a child for whom she was suddenly responsible. The White House press corps, asking her questions that she might not want to answer at all, are also children, and she knows exactly what to do with them when they act up. “I get to answer the same question all day long,” she said, “and I’ve gotten pretty good at saying ‘no.’ So I think my kids have been the perfect foundation.”
This became a recurring theme, but it was after the White House Correspondent’s Dinner that Sanders deployed the motherhood defense most successfully. In her monologue, comedian Michelle Wolf roasted Sanders by comparing her to Aunt Lydia from The Handmaid’s Tale, said that she “burned the truth” and used the ashes to make the perfect smoky eye. Wolf was dragged across the coals almost universally by critics, many access-dependent journalists included, who rose to Sanders’s defense in a mealy-mouthed chorus. Morning Joe’s Mika Brzezinski took the bait, trotting out the “wife and a mother” rhetoric, tweeting: “Watching a wife and a mother be humiliated on national television for her looks is deplorable. I have experienced insults about my appearance from the president. All women have a duty to unite when these attacks happen and the WHCA owes Sarah an apology.”-
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