Karl Lagerfeld Just Might Get Sued By The Kardashians
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Karl Lagerfeld, finding himself insufficiently occupied by running Chanel, designing for Fendi, and bringing the Magnum ice cream to America, is relaunching the namesake clothing brand he suspended a few seasons back. Karl Lagerfeld’s new Karl collection will be sold exclusively online. Here’s a brief ad to give you an idea of what we’re in for. Naturally, there are detachable leather collars, each printed with the message, “I only wear the latest thing, it’s my job.” The press materials make extensive use of the replace-a-C-with-a-K trope, touting the clothes as “ironiK, artistiK, aKcessible,” which has us a little worried that Kris Kardashian‘s krack legal team is preparing even as we speak to descend on old Karl with a cease-and-desist. [WWD]
On the topic of H&M‘s uncanny CGI models, a brand strategist thinks they’re bad for business. “To put unrelatable, uncanny, or cringe-worthy women (real or fake) in those clothes only distances women from the shopping experience and from the clothes themselves,” explains Farrah Bostic. “These uncanny valley thinspiration models are clearly a distraction from the clothes, and make it harder — not easier — to imagine yourself in them. And that, quite simply, doesn’t sell.” We would also add that H&M is doing women no favors by showing them a computer illustration of a woman’s body with drawn-on clothes: that’s about as useful an experience on which to base shopping as a paper doll. [Fox]
Mario “A.C. Slater” Lopez is launching an underwear collection. [WWD]
On the topic of H&M‘s uncanny CGI models, a brand strategist thinks they’re bad for business. “To put unrelatable, uncanny, or cringe-worthy women (real or fake) in those clothes only distances women from the shopping experience and from the clothes themselves,” explains Farrah Bostic. “These uncanny valley thinspiration models are clearly a distraction from the clothes, and make it harder — not easier — to imagine yourself in them. And that, quite simply, doesn’t sell.” We would also add that H&M is doing women no favors by showing them a computer illustration of a woman’s body with drawn-on clothes: that’s about as useful an experience on which to base shopping as a paper doll. [Fox]
Mario “A.C. Slater” Lopez is launching an underwear collection. [WWD]