Radio Station Awards IVF After Emotionally Exhausting 'Win A Baby!' Contest
LatestA Canadian radio station sponsoring a “Win a baby!” contest has chosen the five lucky couples who will each receive $35,000 worth of IVF treatments, but not before telling them that only one couple would win. Hooray?
The station’s original plan wasn’t to cruelly jerk the baby-hopeful couples around, according to a station spokesperson. The contest was supposed to narrow down the more than 400 entrants to five finalists and then let the public decide who should win, presumably based on whose sob story was the sobbiest. Finalists reported not being able to sleep, obsessively hounding their friends and relatives to vote for them online, and being filled with hopeful anxiety in the month between being named a finalist and when the winner would be chosen. The weekend before the winner was to be announced, however, station administrators decided that they couldn’t pick just one winner and gave the prize to everyone.
But the station didn’t tell the couples this right away. They made all of them come down to the station and wait in the lobby while the hosts Ryan Seacrested all over themselves, delaying and delaying the announcement, even sending someone out into the lobby to ask the couples about how nervous they were and how many emotions they had. Finally, the host of the morning show announced,
The winner for Win A Baby … the winner is all of you.
And, in the background, you can hear everyone bursting into tears. It’s a strange bit of uncomfortable aural voyeurism, like a combination of watching a stranger go to the bathroom while simultaneously seeing your dad fall down a flight of stairs and break his arm.