Beyoncé Knows Her Athleisure, But Not Her Audience
LatestYup, it’s time to talk about Beyoncé. This week, Queen Bey welcomed in the first release for her much-anticipated Ivy Park x Adidas collection. Although the drop was technically on Saturday January 18, pre-sale items from the new collection were available on Friday January 17, and it’s reported that by the end of the day, the only items left were Ivy Park socks.
And like everything Beyoncé does, the Ivy Park x Adidas rollout was elaborately planned and perfectly executed. A week or so before the collection’s release, massive orange boxes arrived at the homes of Beyoncé’s various celebrity friends. Turns out, these rectangles were basically just portable closets containing thousands of dollars worth of brand-new Ivy Park apparel. Which naturally, her celebrity friends all modeled on Instagram.