We’ve been following the ad campaign for Reebok’s EasyTone sneakers for quite a while, and it seems the FTC has, too. The AP is reporting that Reebok will pay $25 million in customer refunds, thanks to false advertising.
The FTC took issue with Reebok’s ads that claimed its EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes. The FTC said it could not disclose if it was pursuing similar actions against other shoe makers.
In a statement, Dan Sarro, a Reebok spokesperson, said, “Settling does not mean we agree with the FTC’s allegations. We do not. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers.” But the FTC’s director David Vladek had an even better quote, as seen on Good Morning America today:
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