Struggling American Apparel Announces Store Closings and Layoffs

In place of some of its old, dead locations, the company plans to add new and improved stores in stronger markets:

Among other initiatives, cost-cutting measures will include closing underperforming retail locations to drive productivity improvements. In connection with these store closures, the Company will streamline its workforce to reflect a smaller store footprint and general industry conditions.

There have also been recent attempts to revitalize American Apparel’s ad game.

CEO Paula Schneider says, “Our primary focus is on improving the processes and product mix that have led to steep losses over the past five years. Our customers, employees, and local communities around the world believe that American Apparel is an iconic brand that deserves to succeed. My job is to make that a reality.”

Image via americanapparel.com