

In 2019, Supreme—the hypebeast clothing brand coveted by teenagers and adults with questionable taste—launched streetwear lines inspired by The Velvet Underground and The Smiths. (I would call this the cool guy’s response to Joy Division’s ubiquitous Unknown Pleasures iconography, but Supreme has repackaged and sold that, too.) In April, the brand announced another musical collab utilizing the formative shoegaze band My Bloody Valentine. I’m not sure which creative director over there just discovered early ’90s college radio or MTV shows like The Cutting Edge and 120 Minutes, but the trend continues: Monday, Supreme introduced a collection featuring original artwork by outsider icon Daniel Johnston, who died last September.