Ignorant Commenters Equate Black Girl Empowerment Commercial With Racism
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For the last few weeks, I’ve been on the receiving end of a Target advertisement championing one of the many companies available at the retailer: Honey Pot, a black-owned business that sells menstrual hygiene products. In the 30-second spot, founder Beatrice Dixon praises Target for carrying her product in stores and ends with this statement: “The reason why it’s so important for Honey Pot to do well, is so the next black girl that comes up with a great idea, she could have a better opportunity. That means a lot to me.” It’s both a sweet, effectual statement and the kind of empowerment rhetoric that accompanies advertisements targeting women (pun unintended). I thought it was nice, and then after a half-dozen additional views on YouTube, paid it no mind. But apparently, a bunch of would-be consumers have decided that what Dixon said is “racist” to white people and thus, have denounced the product, per NBC.