Chanel's New Chanel N°5 Campaign Is All About Having It All

By Kate Dries  |  October 15, 2014 | 4:00pm

Chanel has really gone all out for their new Chanel N°5 ad campaign, which stars Gisele and was written and directed by Baz Luhrmann. I guess Brad Pitt’s handsome mug wasn’t cutting it.

The main commercial–which has an excess of behind the scenes videos to accompany it–stars Gisele as a very wealthy woman who likes to surf but also gets dressed up and takes pictures for her job and has a child (hmm, sounds familiar). That doesn’t mean, however, that she doesn’t have issues with her very hot husband, played, most importantly of all, by Michiel Huisman.

Hello sir.

How

are you doing?

In a release, Chanel said of the new campaign (the production design of which was handled by Catherine Martin, who worked with Luhrmann on Moulin Rouge! and The Great Gatsby):

Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything – herself, family, career, and love.
“The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance,” says Luhrmann. “And in the end, the CHANEL woman chooses love.”

THE STRUGGLE TO FIND SPACE FOR EVERYTHING: it’s real, even in perfume ads.

 
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