The Gucci Show Was Very Overwhelming
Entertainment
Gucci’s Spring/Summer 2017 runway presentation in Milan, as seen from an elaborate livestream, was over-the-top from the start. The crowd filtered into a huge mirrored room filled with smoke (get it?) and just barely lit with rose-colored light; the runway was one long, carpeted trademark Gucci stripe.
The show began with a kind of retro hypnosis routine accompanied by a bunch of blinking plastic eyes, which sort of had me anticipating something truly weird and exciting: