The Random Quarter That Landed Life Magazine in Court for Indecency
In DepthWhile processing the files devoted to Time Inc. as part of my job as an Assistant Archivist at the New-York Historical Society, I came across a mysterious object buried among the papers. Sitting in an envelope next to the other papers in a file was a quarter. The envelope said that Mr. Roy Larsen, the editor of Life, had received the quarter on April 11, 1938 from a detective in the Bronx City Courthouse and that the object was somehow related to a story that Life had run called “The Birth of a Baby.” It seemed odd that the editor of a magazine would be selling a copy of a magazine to a police detective. There had to be a bigger story behind the object I had found. So I went looking.
The quarter’s story begins in March 1938 when Larsen began to plan the April 11th issue of Life. He was hoping to break the taboo around discussing the topic of birth just like the March of Time movies and Time had done with the topics of cancer and sexually transmitted diseases. To help enlighten people about the process of birth, the magazine would run a story highlighting an upcoming movie called Birth of a Baby which was created by the American Committee on Maternal Welfare. The committee was made up of twenty of the nation’s leading medical and child welfare organizations and aimed to reduce the nation’s maternal mortality rate by teaching the public about motherhood and childbirth. At the time, 12,000 women per year were dying in childbirth and the committee hoped to lower this number by at least seventy-five percent. The story would include a narrative about the film, drawings of a child in utero, stills from the film, and a summary of other national health campaigns that had been previously launched.
But because the story and images were so explicit, it was a big risk for Life and those working at the magazine knew that they needed to be careful about how they presented it to the public, particularly in light of decency laws in place at the time. To help prepare Life’s readers for the story, letters of advance notice were sent out to Episcopalian and Presbyterian clergymen, healthcare professionals, Life salesmen, magazine subscribers, and motion picture trade publications. The letters outlined why they were sending the letter, who created the film, what the purpose of the film was, precedence for the article, and the audiences the article was appropriate for. To further prepare themselves for any possible controversy, Life sought out and received approval from the Post Office to mail copies of the magazine and advised the American News Corporations to let Life know if any police action was taken against dealers selling copies of the magazine. Life and its publishers wanted it to be clear that they had taken the appropriate steps to ensure that the article was appropriate to be sent to the public and that they would step in to take responsibility for any actions taken against magazine dealers.