The Year In Vogue: What Did We See?


Now that January ladymag covers are coming out, we can come to some scientific conclusions about the Vogues of 2010. Who made the most covers? Which designers were most favored? Which photographers? How old was the average Vogue cover subject?

The hard-working folks at Fashin have crunched these numbers and more. As it turns out, the year that was in Vogue is as follows:

Most Frequently Used Photographers: Inez & Vinoodh
Most Frequently Used Designer: Dolce & Gabbana
Most Frequently Used Model: Natasha Poly
Most Common Nationality: American (Brazil was a close second, Russia was a distant third.)
Average Age: 27
70% were models.
18% were non-white.
Meryl Streep was the oldest woman to grace a cover this year,
and Daphne Groeneveld was the youngest.

There’s even a handy Typical Vogue Cover mock-up, with the most commonly used model, Natasha Poly, wearing the most commonly used designer, Dolce & Gabbana, and flanked by the most commonly used photographers, Inez van Lamsweerde and Vinoodh Matadin.

I actually prefer it to some recent American Vogue covers.

Bear in mind, Fashin’s numbers include every international edition of Vogue — meaning U.S. Vogue‘s tepidness, whiteness, and reliance on actresses is more than rounded out by the more creative and model-heavy covers of lower-circulation Vogues, like Paris’, Japan’s, and Italy’s. The 18% non-white cover subjects figure, interestingly, almost exactly matches the percentage of non-white runway models at the last New York fashion week.

I ran some calculations for the 2010 covers of American Vogue only. They are as follows:

  • Most Frequently Used Photographer: Mario Testino, ten covers
  • Number Of Cover Subjects Who Have Previously Graced At Least One American Vogue Cover: Eight
  • Average Age Of Cover Subjects: 33
  • Percentage Of Non-White Cover Subjects: 8.3%

I Think This Cover Could Sell…[Fashin]

Fashion Week Diversity By The Numbers

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