CES Used to Promote Gadgets. This Year It Promoted a Future Shaped—and Ruined—By AI.
CES 2025 put on full display the rightward, anti-humanity drift being coded into the tech platforms we use every day.
Tech
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At the 1970 Consumer Electronics Show, Phillips unveiled the home VCR, an invention which enabled average Americans to spend the next few decades recording and re-watching TV shows like 60 Minutes, Reading Rainbow or, in my case, Beavis and Butthead. Fast-forward to CES 2025, which took place last week in Las Vegas, where X’s Linda Yaccarino used her stage time to extoll the virtues of Grok, X’s proprietary AI; insult “legacy media” in an attempt to boost X as a news site; and gleefully welcome Meta to the anti-fact checking “party.” Similarly, Nvidia’s Jensen Huang used his keynote to market a near-future in which human learning is all but replaced by artificial intelligence. While these c-suite bozos were sure to promise that AI isn’t scary and will actually solve people’s problems, the technology they showcased is designed to solve the problems of corporations, not human beings. CES 2025 put on full display the rightward, anti-humanity drift being coded into the tech platforms we use every day.
Brian Comiskey, a “futurist” at CTA (the company that produces CES), opened the conference with a speech about CES’s focus on “human-centric innovation,” which was a weird phrase to use when programming over the subsequent four days focused almost entirely on artificial intelligence—a concept I would not exactly describe as “human centric.” Featured sessions had titles like “GenAI in the Driver’s Seat” and “The Era of AI is Here” (subtle!). Even the host of the panel on GLP1s (drugs like Ozempic and WeGovy), brand strategist Sam Hornsby, shouted out AI by comparing GLP1s to the concept. The fact that even the GLP1 guy had to talk about AI proves that CEOs (and the people who stan them), regardless of industry, are hellbent on convincing everyone that AI is poised to improve our world—or, perhaps more accurately, their world.
No one was pushing that narrative harder than Huang, the CEO of Nvidia, one of the most valuable companies on Earth. In extremely simple terms, Nvidia is in the business of creating the computer chips (the physical components) that AI uses to function. Before he took the stage at CES, his audience was treated to a slick video package showcasing all the amazing things Nvidia-powered AI could accomplish. The video featured a scene of a friendly robot making drinks for human beings, demonstrated software that could predict wildfires, and depicted a little girl receiving medical treatment from a human doctor, aided by a fox-like robot. The version of AI presented in the video seemed, as Comiskey had promised, human-centric: Super powered medical care and improved natural disaster readiness would solve tangible problems facing human beings.
But after the video, Huang got down selling the actual future Nvidia is building, which includes “agentive AI”—a euphemistic term for “robots that can do human jobs.” Huang claimed that “the IT Department of every company is going to become the HR department of AI agents in the future.” But not only is Nvidia solving the pernicious problem of IT workers, it’s also got a fix for the age old problem of learning. Huang said, “For the billions of knowledge workers and students, AI research assistant agents ingest complex documents like lectures, journals, financial results, and generate podcasts for easy learning.”