In the spot, Busey helps stress the one main feature that differentiates Amazon Fire TV from its competitors. “If you’re like me, you like talking to things,” Busey says, before having a conversation with a lamp and his pants. He then demonstrates the Amazon device’s voice-activated search by saying his own name and instantly seeing a list of his own films pop up on his television screen.
At $99, Amazon Fire TV is the same price and Apple TV and the high-end Roku, so it will need a way to stand out if it’s going to succeed. If nothing else, the first ad for the device is definitely memorable.
I don’t know if this will help sell the product. I do know that I have watched this commercial now 10 times. It just keeps getting weirder.
