Nine West has some shoes that are perfect for “Starter husband hunting,” as demonstrated in their new ad campaign, plus bags that are great for your future “walk of shame.” Cute and clever or just plain stupid?
The campaign – which rolled out Friday – has been described by the New York Times as a “decidedly more cheeky approach” than the previous ways the brand has tried to market itself. It’s a series of print ads that say things you’d more likely say to your best friend than you’d expect to read on a billboard. One reads “Anticipatory walk of shame” and has a woman with a Nine West bag that has flip-flops in it. Another is supposed to celebrate getting “Drunch” (drunk at lunch) and features a woman’s legs (in Nine West heels) and a glass of champagne.
Some don’t find them very funny. A Facebook post that went up this morning with a version of the “Starter husband hunting” ad is full of negative remarks, and a tweet has a couple similar responses:
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