Why Do So Many Guys Furrow Their Brows When They Look in the Mirror? An Investigation
"Perhaps it's vestigal from some primate mating practice, proving to a potential mate you have full control of your facial muscles."
Ask the ExpertsEtiquette

It’s the kind of thing where once you’ve noticed it, it’s hard to not start seeing everywhere: The silent conspiracy between certain men and their eyebrows, a weirdly private performance for an audience of one. A man, catching himself unexpectedly in a reflective surface, gives himself a quick up-and-down. Maybe he tousels his hair or runs his hand over his face. But as he’s doing this split-second preening ritual, his eyebrows do something curious somewhere on a continuum between an uneven furrow and a full-on imitation of The Rock. It’s not a universal dude behavior, but common enough that when I bring it up among friends they recognize the practice’s basic contours. And while it’s not unattractive, exactly, it’s also not the kind of behavior that would be considered devastatingly sexy, per se.
To make the whole cocked-eyebrow thing more baffling it’s also, as far as I can tell, involuntary. The man I date says he doesn’t do it. (He does.) My friend Emma has tried to get her boyfriend to replicate it on demand. (He cannot.) A handful of my male friends report only learning of their eyebrow gymnastics when a significant person in their life teases them mercilessly about it. “Yeah, I know exactly what you’re talking about,” texts my friend Will. “But I don’t even really think I do it so idk.”
I had a few questions about this ritualistic eyebrow furrow, namely: What the fuck? Are all these men subconsciously emulating The Rock, or did The Rock’s famed People’s Eyebrow tap into some more primal preening habit? And what exactly is it about this look—which a man performs mainly for himself—that epitomizes the kind of guy these guys imagine themselves to be? To find out, I reached out on a balmy Friday afternoon to some men I happen to know.
It’s Totally About the Rock
“I imagine we see ourselves and think we look like deer in headlights, and don’t have a suite of facial expressions in our memory banks. Like, “What else can a man face be? Oh, the rock. He’s tough.” And that’s whats so great about The Rock. He’s non-toxic masculinity. He’s huge and tough but also suave and kind. Hell, we should be encouraging the people’s eyebrow.
Make Men The Rock Again.”
—Christopher, New York
“We’re paying homage to our father [The Rock]”
—Ruben, New Jersey
It’s Not About the Rock, It’s About Society
“On deeper reflection, I do think there is some kind of subliminal cultural artifact of The Rock doing his eyebrow thing, but also it’s like a really easy goofy face to make that feels a little less embarrassing than like, a wide-open mouth (I.e. soyfacing).