GoldieBlox Threatens Princess Culture With Hammer-Toting Dolls


GoldieBlox is coming for the mainstream standard of beauty in 2014, with action figures equipped with hammers and tool belts. Are you ready? The better question, is your little sister, daughter, niece or play cousin prepared for … toy diversity?

GoldieBlox is no stranger to bold advertisements — they compared princess culture to the infamous “This is your brain on drugs” PSA earlier this year — so having Metric score the kid version of The Stepford Wives as a commercial for their engineering toys is pretty par for the course and just in time for the bloated holiday shopping season.

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