Playboy Enterprises has launched a new, safe for work website called TheSmokingJacket.com. Hef calls it “the best hangout on the planet.” It is, without a doubt, the lamest website we’ve seen since Tucker Max was unleashed on the world.
Not that it really has that much in common with Tucker Max – except, of course, the intended audience. TheSmokingJacket.com was created to reach men 25-34 years old when they’re most likely to be browsing the information superhighway. “A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they’re online the most: when they’re sitting at their desk, not working, sending e-mails to their friends,” said Jimmy Jellinek, Playboy’s editorial director. However, Jellinek does not address the glaring issue here: these men aren’t logging onto Playboy after 5 p.m. for the articles. And as for what they’re doing, well, that’s not something they’re really encouraged to do at their desks, if you get my drift.
But Playboy apparently saw a huge, gaping hole in the market (since there are so few sites that address young men in a “decidedly un-serious” tone) and decided to fill it with their throbbing manhood train-wreck of a site. Jallinek imagines the site as “basically a juke box of cool.” “It’s all about social currency,” Jellinek said. “You can be the coolest guy among your friends if you’re the first person to circulate this information among them.”
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