The Juicy Couture Tracksuit to Be Immortalized in Museum Exhibit


The Juicy Couture tracksuit, uniform of circa 2004 Paris Hilton and the “cool mom,” will be recognized as an icon of millennial wealth in an exhibit at London’s Victoria and Albert museum.

According to E! Online, the once ubiquitous leisurewear will be included in an April 2016 exhibit entitled “Underdressed: A Brief History of Underwear.” The V&A website promotes the forthcoming collection as one that will explore “ the practicalities of underwear and its role in the fashionable wardrobe whilst highlighting its sensual, sexual appeal.”

The Juicy tracksuit will take its place among underwear worn by Queen Victoria’s mother, styles by Calvin Klein, and “a sheer sweet-wrapper-like dress designed by Liza Bruce which was famously worn by Kate Moss.” From the sounds of it we’re promised plenty of eye candy. But as Dazed & Confused Magazine reports, V&A has not curated this exhibit for mere aesthetic pleasure:

“This exhibition isn’t just a surface-level survey of underwear design, but a much deeper exploration into how the cut, fit, fabric of undergarments can reflect the cultural zeitgeist and broader ideas surrounding gender, sex and morality. A corset made from paper during World War One, for example, is a vivid depiction of wartime austerity, while a pair of gender neutral briefs by Acne demonstrates our contemporary rejection of conventional ideas of masculinity and femininity.”

The exhibit will run from April 16, 2016 until March 12, 2017. Who’s coming with me? We can wear matching Juicy tracksuits.

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Image via Paramount.

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